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Labatt Blue & PHC Continue Partnership

By PHC Commissioner, 10/01/18, 10:00AM EDT


Labatt Blue expands sponsorship becoming title sponsor of NEPHC & LCPHC tourneys

October 1, 2018 - Labatt Blue has been the Official Beer of the Pond Hockey Classic tournaments since the puck dropped at the first annual New England Pond Hockey Classic. Since 2010 the two groups have worked together to give participants and spectators an unforgettable weekend of outdoor hockey and this year the partnership continues. Labatt Blue has renewed its commitment to the Pond Hockey Classic and is now the title sponsor of both the New England and Lake Champlain tournaments.

"We are thrilled to continue our partnership with Labatt Blue," said Scott Crowder, PHC Commissioner, "their brand and commitment to the sport of hockey is unmatched in the industry. Our tournaments have benefitted in the past and will continue to benefit through this sponsorship."

Labatt Blue is the Official Beer of the PHC tourneys and will kick off both tournament weekends with the Labatt Blue Welcome Party. Participants will not want to miss out on this year's Official PHC Beanie presented by Labatt Blue which will be provided to each player at Player Check-In before the start of games on Friday morning. Building off the momentum of last years "Labatt Blue Zone" the PHC and Labatt look to further enhance the on-ice presence in 2019.

"Pond hockey represents the sport in its purest form, and we love bringing that tradition to life with our pond hockey tournaments,” said Michelle McKernan, associate brand manager, Labatt Blue. “We're proud to be the title sponsor of the Labatt Blue New England Pond Hockey Classic and Labatt Blue Lake Champlain Pond Hockey Classic, and we’re looking forward to two great weekends of exciting gameplay and plenty of Labatt Blue to go around."

2019 Pond Hockey Classic Tournaments

10th Annual Labatt Blue New England Pond Hockey Classic
February 1-3, 2019, Meredith, NH, Lake Winnipesaukee

8th Annual Labatt Blue Lake Champlain Pond Hockey Classic
February 8-10, 2019, Colchester, VT, Lake Champlain